Aaker on Branding: The Playbook to Building Strong Brands
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$24.59
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Aaker on Branding: The Playbook to Building Strong Brands
$24.59
Sale price
$24.59
Regular price
$24.59
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Description
Some companies and products seem to thrive year after year.Whats their secret? A powerful brand.David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.Now, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass.Inside, youll discover:The most practical and powerful branding concepts in use today How to create and manage a winning brand portfolio Proven ways to strengthen and leverage brand equity The 5 Bs of branding: equity, relevance, image, loyalty, and portfolio What every marketer must know for the digital era The gamechanging impact of AI on brand strategy and much moreIf you want to disrupt your industry, build loyalty, and position your company as a market leader, this is the roadmap.Engaging, insightful, and storydriven, Aaker on Branding, 2nd Edition is the definitive guide to building a brand that endures.Get your copy todayand start creating the brand future you want.
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This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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