Abacus Revenge of the Tipping Point Overstories, Superspreaders and the Rise of Social Engineering.

Twentyfive years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brandnew volume that reframes the lessons of The Tipping Point in a startling and revealing light.Why is MiamiMiami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twentyfive years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the worlds most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny culdesac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwells most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. Its time we took tipping points seriously.