Alcohol: Soviet AntiAlcohol Posters
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Description
Soviet propaganda against the demon drink: the latest in Fuels Russian pop culture seriesFrom the acclaimed authors of the Russian Criminal Tattoo Encyclopaedias and Soviet Space Dogs comes Alcohol, a glorious and exhaustive collection of previously unpublished Soviet antialcohol posters. The book includes examples from the 1960s through to the 1980s, but focuses on posters produced during Mikhail Gorbachevs campaign initiated in 1985. These posters attempted to sober up Soviet citizens by forcing them to confront the issues associated with excessive alcohol consumption. This governmentled urgency allowed the poster designers to present the antialcohol message in the most graphic terms: they depicted drunks literally trapped inside the bottle or being strangled by the green snake. Their protagonists are paralytic freeloaders and shirkers who always neglect their families, drive under the influence, produce substandard work, are smashed when pregnant and present a constant danger to fellow citizens. A twopart essay by renowned cultural historian Alexei PlutserSarno attempts to explain, from a Russian perspective, the reasons behind this phenomenon.
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