Applied Social Psychology: A Global Perspective

In The Past Two Decades, Several Books Have Been Written On Applied Social Psychology, The Focus Primarily Being On Research And Its Interpretation In The Western Countries, With A Clear Distinction Being Made Between Basic Research In Social Psychology And The Applicable, Applicability And Applied Nature Of The Findings. This Latter Issue Has, However, Not Always Been Appreciated By Many Scholars In NonWestern Parts Of The World. As A Result, Scholars Of Social Psychology In NonWestern Regions Of The World Have Frequently Erred In Their Judgment Of What Constitutes The Applied Nature Of Social Psychology. Secondly, Applied Social Psychology Depends A Great Deal On Intervention Programs That Not Only Invite Work Beyond The Basic, Applicable And Applicability Aspects But Also Are Costly To Implement And Time Consuming. Due To Both These Reasons, Most Of The Books From The NonWestern Countries Fall Short Of The True Applied Aspects Of Social Psychology. In This Respect, Applied Social Psychology: A Global Perspective Is A Pioneering Book Dealing With Applied Social Psychology From Both The Western And The NonWestern Perspectives. The Book Also Points Out The Limits Of NonWestern Social Psychological Findings Claimed As Applied Though Lacking The Support Of Intervention Programs. At The Same Time, The Problems, Issues And Challenges In Intervening At The CrossCultural Level Have Been Succinctly Dealt With. In Writing This Book, The Authors Have Gone Beyond The Topics Found In Traditional Text Books Of Applied Social Psychology, For Example, Applied Social Psychology Of The Environment, Health, Law, Education, Consumer Behavior Etc, And Have Also Focused On Two Extremely Important Areas Of Our Life, That Have Otherwise Remained Neglected In Most Books On Applied Social Psychology. These Are The Realms Of Technology And Religion. Another Important Addition Is A Chapter On Aggression And NonViolence. Overall, This Book Presents A Wide Range Of Topics That Descr