B2B Marketing: Text and Cases | 5th Edition
$7.89
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$7.89
Regular price
$7.89
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B2B Marketing: Text and Cases | 5th Edition
$7.89
Sale price
$7.89
Regular price
$7.89
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Description
Already A Popular And Well Accepted Text In The Market For The Subject, This Edition Of Bob Marketing Carries On The Legacy This Text Has Created. The Book Is Comprehensive, Well Updated And Covers The Entire Gamut Of Bob Marketing By Exploring The Area Through Text And Cases. Written With OutcomeBased Learning Approach, It Offers Exhaustive Pedagogy And Covers Latest Technological Advancements As Well As Recent Trends In The Market. Salient Features: 1) New Chapters On Managing Services For Business Markets, And TechnologyEnabled B2B Marketing 2) New Sections On Marketing Relations VisVis Relationship Marketing, 3Ps Of Branding, Marketing Of Bob Solutions, FlyWheel Marketing, Fighter Brands, Green Logistics Etc. 3) New 13 Latest Cases, Making A Total Of 58 4) Exhaustive And Updated Pedagogy 5) Rich Pool Of Instructor Resources.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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