BASIC DIGITAL MARKETING

This book is all about digital marketing. This book can be helpful for beginners who want to understand what is digital marketing and how it is applied in business. They can learn and apply them into day to day business life and grow customer as well increases sales. A good number of digital marketing platforms like Email Marketing, Social Media Marketing, SEO, Website, Blog and many more platforms have been discussed in detail. Readers can learn how to do marketing using these platforms.Digital marketing has four key advantages over the traditional way of marketing - measurability, affordability, speed and engagement. For example, Facebook advertising through ad campaign tools such as boost posts costs a fraction of printing leaflets and can be directed at a specific group of people. Digital marketing brings a dynamic edge to how you promote yourself in a fast-paced world. You can converse with your prospective and current customers, answer questions and resolve issues. Engagement can be achieved via other avenues too such as blogs, PR, events and other marketing activities. This book can be helpful for beginners who want to understand what is digital marketing and how it is applied in business. Using digital marketing techniques, you can reach a global audience in a way thats cost-effective, scalable and measurable. Benefits include the ability to interact with your prospects and learn exactly what they are looking for.