Brand Success
$6.66
Sale price
$6.66
Regular price
$6.66
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Brand Success
$6.66
Sale price
$6.66
Regular price
$6.66
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
30-day returns by mail · Refunded to original payment method | support@ergodemedia.com
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All books sold by Ergodemedia are 100% authentic, sourced directly from publishers and trusted distributors. Book condition is accurately graded and described. Some books may contain previous owner's markings or inscriptions.
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Description
The Era Of Brand Switch Is Here Upon Us. For Many Years, Product And Service Marketers Felt Customers Were There With Them For Life And Started Taking Brand Loyalty For Granted. However, There Has Been A Transformation In The Indian Market And Consumers Today Are Now Loyal To Perceived Value And Not Necessarily To Brands. Due To Intense Competition And A Wide Choice Of Brands, Every Indian Consumer Today Is Equipped With What The Author Calls An Imaginary Remote Control. With This Imaginary Remote Control, The Consumer Explores Various Brands Only Momentarily And Evaluates Them According To The Perceived Value He Is Getting. This Is Not To Say That Brand Loyalty Can No Longer Exists. However Perceived Value Loyalty Will Precede Brand Loyalty. Only After A Thorough Assessment Would A Consumer Settle For A Particular Brand. The Author Has Recommended A Unique Way To Gain, Retain And Regain Consumers Through His Brand Switch Module. The New Edition Of This Book Is Enriched With The Latest Happenings In The Brand World Along With Analysis And Strategic Thinking. A New Refreshing Concept Of Brand Switcher Has Been Added. Jagdeep KapoorS Brand Switch Module Recommends Strategies To Convert, Attract, Increase, Retain And Reconvert Customers Leading To Increased Sales, Market Share And Profits.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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