Brand Thinking and Other Noble Pursuits
$53.20
Sale price
$53.20
Regular price
$58.52
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Brand Thinking and Other Noble Pursuits
$53.20
Sale price
$53.20
Regular price
$58.52
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
30-day returns by mail · Refunded to original payment method | support@ergodemedia.com
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Description
An unprecedented and engaging look at the state of modern branding, with interviews with Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall and more!The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect?For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twentytwo interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins.This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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