Break the Internet: in pursuit of influence
$14.57
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$14.57
Regular price
$14.57
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Break the Internet: in pursuit of influence
$14.57
Sale price
$14.57
Regular price
$14.57
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
30-day returns by mail · Refunded to original payment method | support@ergodemedia.com
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Description
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they and how do you become one?Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to todays world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future experts estimate that the economy of influence will be valued at $24bn globally by 2025.Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a social stock market. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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