Business Sutra (Hindi)

In this groundbreaking book, bestselling author, leadership coach, and mythology expert Devdutt Pattanaik explains how, despite its veneer of objectivity, modern management is rooted in Western beliefs, committed to achieving rigid objectives and maximizing shareholder value. In contrast, the Indian way of doing business (as evidenced in Indian mythology, but no longer in vogue) embraces subjectivity and diversity and offers an inclusive and more effective approach to achieving success. It places great importance on philosophy, i.e., how we view the world, and our relationship with Goddess Lakshmi, as a driver of prosperity. Business Sutra uses stories, symbols, and rituals from Hindu, Jain, and Buddhist mythology to understand business situations ranging from successfully running a tea stall to developing talent in a multinational company. The books central premise is that if we believe prosperity must be pursued, the workplace becomes a battlefielda battleground of investors, vendors, competitors, and customers. If our belief is that prosperity must be attracted, the workplace becomes a stage, a place where everyone is happy. Logical, original, and completely accessible, Business Sutra offers a fresh and nuanced approach to management, business, and leadership in a diverse, rapidly changing, and increasingly polarized world.