Contemporary Indian Cases in Marketing
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Description
The Book Is Meant As A Fresh Breath Of Air Reflecting The Unchaining Of Indian Economy Post1990S, Globalization Of Culture, Competition Posed By Foreign Companies And Brands, Choking Up Of Distribution Channels, And Aggressive Marketing Strategies Of Extremely Customer Focused And MarketResearch Savvy New Entrants. Background Notes: What And Why Of Case Method Of Teaching The Finance Of Marketing A Prelude To Marketing Conceptual Framework(Cf), One Case Marketing Environment Cf, One Case Consumer Behavior, Cf, Two Cases Segmentation, Targeting And Positioning Cf, One Case Marketing Research Cf, One Case Product Cf, Two Cases Brand Management Cf, Two Cases Sales Management Cf, Two Cases Distribution Cf, Three Cases Market Strategy Cf, Two Cases Price Cf, Two Cases Promotion Cf, Two Cases Services Marketing Cf, One Case International Marketing Cf, Two Cases Advertising & Communication Cf, Two Cases B2B Marketing Cf, One Case Internet Marketing Cf, One Case Supply Chain Management Cf, One Case Rural Marketing Cf, One Case Retailing Cf, One Case
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