Customer Data Platform : Leverage Your Customer Data to Transform the Digital Marketing Engagement

Hyper-Personalized experiences drive increased customer engagement. Customers need a hyper-personalized experience and marketers are always on the lookout for a solid platform that can provide a unified and comprehensive customer profile that can be leveraged to provide a hyper-personalized experience to customers. The answer is a unique digital platform, which serves the very need of marketers and provides a hyper-personalized customer profile, is a Customer Data Platform. In this book, Customer Data Platform, you explore an incredible digital platform, a software application, which collects the customer data from all possible channels - social media, mobile, personal interaction, review and remarks, recommendation, etc. and creates a unified view of the customer and provides a distinguished customer experience. This allows delivering a hyper-personalized customer experience, which this book is intended to provide with a clear and step-by-step framework to drive business value in all areas of marketing. This book is intended to provide a step-by-step process to manage customer data and how this can be leveraged in the best possible way to enhance services and a more satisfying customer experience. In this book, you will discover the essence of customer engagement and how to scale this to catch up with digital-savvy customers.