Customer Relationship Management In Indian Banking Industry
$8.86
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$8.86
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$8.86
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Customer Relationship Management In Indian Banking Industry
$8.86
Sale price
$8.86
Regular price
$8.86
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Description
Customer Relationship Management (Crm) In The Indian Banking System Is Fundamental To Building A Customer-Centric Organization. Crm Systems Link Customer Data Into A Single And Logical Customer Repository. Crm In Banking Is A Key Element That Allows A Bank To Develop Its Customer Base And Sales Capacity. The Goal Of Crm Is To Manage All Aspects Of Customer Interactions In A Manner That Enables Banks To Maximize Profitability From Every Customer. Increasing Competition, Deregulation, And The Internet Have All Contributed To The Increase In Customer Power. Customers, Faced With An Increasing Array Of Banking Products And Services, Are Expecting More From Banks In Terms Of Customized Offerings, Attractive Returns, Ease Of Access, And Transparency In Dealings. Retaining Customers Is A Major Concern For Banking Institutions Which Underscores The Importance Of Crm. Banks Can Turn Customer Relationship Into A Key Competitive Advantage Through Strategic Development Across A Broad Spectrum. This Book Examines Issues Related To Changing Banking Industry In India And The Challenges In Crm.
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This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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