Data Mining Techniques
$7.34
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$7.34
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Data Mining Techniques
$7.34
Sale price
$7.34
Regular price
$7.34
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Description
This edition of Data Mining Techniques shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems. Each chapter covers a new data mining technique, and then immediately shows how to apply the technique for improved marketing, sales, and customer support. Why and What is Data Mining? The Virtuous Cycle of Data Mining Data Mining Methodology and Best Practices Data Mining Applications in Marketing and Customer Relationship Management The Lure of Statistics: Data Mining Using Familiar Tools Decision Trees Artificial Neural Networks Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering Market Basket Analysis and Association Rules Link Analysis Automatic Cluster Detection Knowing When to Worry: Hazard Functions and Survival Analysis in Marketing Genetic Algorithms Data Mining throughout the Customer Life Cycle Data Warehousing, OLAP, and Data Mining Building the Data Mining Environment Preparing Data for Mining Putting Data Mining to Work
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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