DemandDriven Forecasting: A Structured Approach to Forecasting

An updated new edition of the comprehensive guide to better business forecastingMany companies still look at quantitative forecasting methods with suspicion, but a new awareness is emerging across many industries as more businesses and professionals recognize the value of integrating demand data (pointofsale and syndicated scanner data) into the forecasting process. DemandDriven Forecasting equips you with solutions that can sense, shape, and predict future demand using highly sophisticated methods and tools. From a review of the most basic forecasting methods to the most advanced and innovative techniques in use today, this guide explains demanddriven forecasting, offering a fundamental understanding of the quantitative methods used to sense, shape, and predict future demand within a structured process. Offering a complete overview of the latest business forecasting concepts and applications, this revised Second Edition of DemandDriven Forecasting is the perfect guide for professionals who need to improve the accuracy of their sales forecasts. Completely updated to include the very latest concepts and methods in forecasting Includes real case studies and examples, actual data, and graphical displays and tables to illustrate how effective implementation works Ideal for CEOs, CFOs, CMOs, vice presidents of supply chain, vice presidents of demand forecasting and planning, directors of demand forecasting and planning, supply chain managers, demand planning managers, marketing analysts, forecasting analysts, financial managers, and any other professional who produces or contributes to forecastsAccurate forecasting is vital to success in todays challenging business climate. DemandDriven Forecasting offers proven and effective insight on making sure your forecasts are right on the money.