El Gran Plan / The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

Existe Un Increble Mtodo Para Convertir Un Negocio Pequeo En Una Compaa Multimillonaria L Der De La Industria: El Mismo Que Utilizan Los Campesinos Para Tener Las Calabazas Ms Grandes Y Ganar Los Concursos De Halloween, El Gran Plan.Los Emprendedores Suelen Caer En El Ciclo Sin Fin De Vender Y Producir Para Sobrevivir Que Los Deja Frustrados, Exhaustos Y Ante Un Panorama Del Cual No Saben Cmo Salir Para Despegar. En Esta Situacin Se Encontraba Mike Michalowicz, Fundador De Una Pequea Empresa De Computacin, En Fechas Cercanas A La Noche De Brujas Cuando Descubri Su Fuente De Inspiracin En Los Agricultores De Calabazas Gigantes. Mike Prob El Mismo Mtodo En Su Propia Compaa Y En Poco Tiempo Lleg A Ser No Slo Una Empresa Millonaria, Sino Tambin La Nmero Uno En El Mercado. Ahora Es Tu Turno De Probar El Gran Plan En Tu Negocio Y Hacerlo Crecer Como Calabaza Gigante. Planta Las Semillas Adecuadas. No Gastes Tiempo En Hacer Un Montn De Cosas Diferentes Para Complacer A Tus Clientes. En Su Lugar, Identifica Aquello Que T Haces Mejor Que Los Dems Y Enfoca Toda Tu Atencin, Dinero Y Recursos. Deshierba A Los Perdedores. En Un Pequeo Huerto, Las Calabazas Podridas Atrofian El Crecimiento De Las Saludables. Lo Mismo Sucede Con Los Clientes. Identifica Qu Clientes Agregan Mayor Valor Y Te Dan Las Mejores Oportunidades Para Un Crecimiento Sostenido. Y Luego Deshazte De Lo Peor De Lo Peor. Nutre A Los Ganadores. Una Vez Que Descubres Quines Son Tus Mejores Clientes. Descubre Sus Necesidades Frustradas, Innova Para Convertir Sus Deseos En Realidad Y Entrgales Ms En Cada Una De Tus Promesas.A Travs De Muchas Historias De Emprendedores Exitosos, El Gran Plan Ser Tu Gua Para Aplicar Estrategias No Convencionales Que Te Ayudarn A Construir Una Compaa Lucrativa Y Ganadora En Su Campo. El Negocio De Los Sueos De Cualquiera Es Uno Que Te Apasione Y Que Pague Bien. En El Gran Plan, Mike Te Explica Cmo Lograr Esto Y Adems Escalarlo. -Sofa Macas, Autora De Pequeo Cerdo Capitalistaenglish Descriptioneach Year Americans Start One Million New Businesses, Nearly 80 Percent Of Which Fail Within The First Five Years. Under Such Pressure To Stay Alive-Let Alone Grow-ItS Easy For Entrepreneurs To Get Caught Up In A Never-Ending Cycle Of Sell It-Do It, Sell It-Do It That Leaves Them Exhausted, Frustrated, And Unable To Get Ahead No Matter How Hard They Try.This Is The Exact Situation Mike Michalowicz Found Himself In When He Was Trying To Grow His First Company. Although It Was Making Steady Money, There Was Never Very Much Left Over And He Was Chasing Customers Left And Right, Putting In Twenty-Eight-Hour Days, Eight Days A Week. The Punishing Grind Never Let Up. His Company Was Alive But Stunted, And He Was Barely Breathing. ThatS When He Discovered An Unlikely Source Of Inspiration-Pumpkin Farmers.After Reading An Article About A Local Farmer Who Had Dedicated His Life To Growing Giant Pumpkins, Michalowicz Realized The Same Process Could Apply To Growing A Business. He Tested The Pumpkin Plan On His Own Company And Transformed It Into A Remarkable, Multimillion-Dollar Industry Leader. First He Did It For Himself. Then For Others. And Now You. So What Is The Pumpkin Plan? Plant The Right Seeds: DonT Waste Time Doing A Bunch Of Different Things Just To Please Your Customers. Instead, Identify The Thing You Do Better Than Anyone Else And Focus All Of Your Attention, Money, And Time On Figuring Out How To Grow Your Company Doing It. Weed Out The Losers: In A Pumpkin Patch Small, Rotten Pumpkins Stunt The Growth Of The Robust, Healthy Ones. The Same Is True Of Customers. Figure Out Which Customers Add The Most Value And Provide The Best Opportunities For Sustained Growth. Then Ditch The Worst Of The Worst. Nurture The Winners: Once You Figure Out Who Your Best Customers Are, Blow Their Minds With Care. Discover Their Unfulfilled Needs, Innovate To Make Their Wishes Come True, And Overdeliver On Every Single Promise.Full Of Stories Of Other Successful Entrepreneurs, The Pumpkin Plan Guides You Through Unconventional Strategies To Help You Build A Truly Profitable Blue-Ribbon Company That Is The Best In Its Field.