For Brands Sake : Marketing Lessons for Young Brand Managers
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For Brands Sake : Marketing Lessons for Young Brand Managers
$5.23
Sale price
$5.23
Regular price
$5.23
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Description
FOR BRANDS SAKE is a practical guide for young marketers. This book will help anyone who is building a consumer brand (B2C) in India. You could be in FMCG, commodities or FMEG. This book will help you make better decisions about marketing. How to approve scripts for TV ads?How to choose a filmmaker?How to evaluate a media plan?How to work with YouTube influencers?How to conduct market research?How to find out if your TV ad is working or not?How to choose a celebrity brand ambassador?How to run consumer schemes and trade schemes? If you are working on a consumer brand, this book will help you understand all the basics of brand building. It covers the following topics: AdvertisingMedia PlanningMarket ResearchStrategyBTL ActivationTrade Marketing
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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