Hegarty on Creativity: There Are No Rules
$19.68
Sale price
$19.68
Regular price
$21.65
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Hegarty on Creativity: There Are No Rules
$19.68
Sale price
$19.68
Regular price
$21.65
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Description
A look into what lies behind creativity from one of the advertising industrys leading players Creativity isnt an occupation; its a preoccupation. It is challenge for everyone in the modern worldfrom business and advertising to education and beyond. Here, the worldfamous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.From Renaissance art to rock n roll, Hegarty takes a wideangle view of creativity as he sets out to demystify the many upsanddowns that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and goodhumored insight into tackling all creative challenges head on. Over fifty entries, including Good is the Enemy of Great, Respect Dont Revere, Get Angry, and Bad Weather relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegartys own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding. 75+ color illustrations
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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