How to build brands in India: Brand Building Lessons from India, the Worlds Most Demanding Market.
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How to build brands in India: Brand Building Lessons from India, the Worlds Most Demanding Market.
$5.33
Sale price
$5.33
Regular price
$5.33
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In A Market As Vast, Emotional, And Unpredictable As India, Brands Are Not Built By Noise, They Are Built By Memory.How To Build Brands In India Is A Deeply Observed Exploration Of How Brands Are Shaped, Tested, And Sustained In One Of The WorldS Most Demanding Markets. Drawing From Two Decades Of HandsOn Experience Across Corporate Boardrooms, Agencies, And FastChanging Consumer Realities, Chethan Shenoy Distils What Truly Makes Brands Endure.This Book Moves Beyond Frameworks And Buzzwords To Uncover The Invisible Work Behind Successful BrandingTrust Earned Slowly, Stories That Outlive Campaigns, Cultural Understanding That Cannot Be Shortcut, And Consistency That Matters More Than Spectacle. From Iconic Indian Jingles And Advertising Folklore To DigitalEra Brands Navigating Speed, Fragmentation, And Scrutiny, The Lessons Are Practical, Reflective, And Rooted In Real Behaviour.Written For Marketers, Founders, Brand Leaders, And Anyone Curious About How Brands Quietly Become Part Of Everyday Life, This Is Not A HowTo Manual. It Is A Field Guide To RelevanceOne That Shows Why In India, The Brands That Last Are Not The Loudest, But The Most Understood.
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previous owner's markings, highlights, or inscriptions. This product
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