How to Grow your eCommerce Business: The Essential Guide to Building a Successful MultiChannel Online Business with Google, Sho

Do you want to take your eCommerce sales and profits to the next level?How to Grow Your eCommerce Business will show you all the techniques and knowhow needed to grow your online business. Learn how to turn your eCommerce store into a multichannel business with customers worldwide.Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multichannel online business.Part 1: The business of eCommercePart one explains how to win at the business of eCommerce. It takes a birds eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:Business metrics, including profit and margin calculation Customer retention using email and other strategies Inventory management, including purchasing and stock management Inventory strategies, including dropshipping, white and own labellingPart 2: Increasing Website SalesPart two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:Conversion rate optimisation Search engine optimisation (SEO) Paid Search, including Google Ads Email marketing Affiliate marketing Social Media, including Facebook, Twitter, Pinterest and Instagram Web Analytics using Google AnalyticsPart 3 Increasing sales through Online MarketplacesPart three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Setup costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:Amazon, including Amazon advertising and Fulfilled by Amazon (FBA) eBay, including eBay Sponsored Products International marketplaces, including Walmart, Bol.com, Tmall and CdiscountBy following this books advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.About the AuthorTrevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of handson experience into this digestible, jargonfree guide to building a thriving multichannel online business.