Humanizing B2B: The new truth in marketing that will transform your brand and your sales
$8.08
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$8.08
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$8.08
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Humanizing B2B: The new truth in marketing that will transform your brand and your sales
$8.08
Sale price
$8.08
Regular price
$8.08
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
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Description
If You Want To Move Products, You Need To Move People. And If You Want To Move People, You Need To Move Minds.This Is What Modern B2B Marketing Is All About.ItS Time To Wake Up To The Power Of Branding, Purpose, Stories, Emotion, People And Culture To Drive Growth.There Is Something Incredibly Exciting Happening In B2B Land. Freed From A Narrow Focus On Performance Marketing, Brands Are Becoming More Interesting And More Relevant.This Book Brings Together The Latest Thinking On Humanized B2B Marketing, To Help Leaders And Their Businesses Grow, Dominate Their Categories, And Become Meaningful In TodayS Demanding World.Paul Cash Is A Creative Entrepreneur And Storyteller On A Personal Mission To Humanize B2B Marketing. Recognized As One Of The Top 20 Most Influential B2B Marketers, He Is The Founder Of Rooster Punk, The GoTo Agency For B2B Storytelling.James Trezona Is A Strategist, Marketeer And Md Of Rooster Punk. He Uses The Power Of Storytelling To Empower Businesses To Reap The Rewards Of Putting Purpose At The Heart Of Their Business.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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