Hypercompetitive Rivalries
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Description
In this pathbreaking book, Richard DAveni shows how competitive moves and countermoves escalate with such ferocity today that the traditional sources of competitive advantage can no longer be sustained. DAveni argues that a company must fundamentally shift its strategic focus. He constructs a comprehensive model that shows how firms move up escalation ladders as advantage is continually created, eroded, destroyed, and recreated through strategic maneuvering in four arenas of competition. Using detailed examples from hypercompetitive industries such as computers, automobiles, and pharmaceuticals, DAveni demonstrates how hypercompetitive firms succeed by disrupting the status quo and creating a continuous series of temporary advantages.With its emphasis on realworld experiences of corporate warfare, this abridged paperback edition of DAvenis masterwork will be essential reading for scholars and managers alike a perfect introduction to the battlefield of hypercompetitive rivalries.
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