Inside CocaCola: A CEOs Life Story of Building the Worlds Most Popular Brand
$23.10
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$23.10
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Inside CocaCola: A CEOs Life Story of Building the Worlds Most Popular Brand
$23.10
Sale price
$23.10
Regular price
$25.41
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
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Description
The first book by a CocaCola CEO tells the remarkable story of the companys revival.Neville Isdell was a key player at CocaCola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the worlds leading softdrink company. Inside CocaCola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge publicrelations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current TurkishAmerican CEO, all while living the ideal of corporate responsibility. Isdellsand Cokesstory is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken the pause that refreshes. Its also a readable and important look at how companies can market and govern themselves moreethically and to great success.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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