International Marketing (SIE)|18th Edition
$5.24
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$5.24
Regular price
$5.24
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International Marketing (SIE)|18th Edition
$5.24
Sale price
$5.24
Regular price
$5.24
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Description
International Marketing Addresses Global Issues And Describes Concepts Relevant To All International Marketers, Regardless Of Their International Involvement. Notwithstanding The Extent Of Global Perspective That Firms May Have, They Are Affected By The Competitive Activity In The Global Marketplace. It Is This Perspective That The Authors Bring Into This Edition Of The Text. The Text Focuses On The Strategic Implications Of Competition In Different Markets. The Environmental And Cultural Approach To International Marketing Permits A Truly Global Orientation.Thus The Reader Horizon Is Not Limited To Any Specific Nation But The Text Provides An Approach And Framework For Identifying And Analysing The Important Cultural And Environmental Uniqueness Of Any Nation Or Global Region.Salient Features: 10 Indian Cases Included In The Book New Sections On Negative Impact Of New Communication Tools, Intellectual Property Rights In The International Context, Brexit, Inventive International Negotiation Etc. Thoroughly Updated Data, Text, Pictures And Exhibits Across The Chapters More Than 100 New Academic Articles And Their Findings Integrated And Cited Across The Chapters.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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