Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hardwon advice on how to connect with customers and beat the competition. A mashup of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media strategies, they plan for the right hooktheir next sale or campaign thats going to knock out the competition. Even companies committed to jabbingpatiently engaging with customers to build the relationships crucial to successful social media campaignswant to land the punch that will take down their opponent or their customers resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they dont.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. Its not just about developing highquality content, but developing highquality content perfectly adapted to specific social media platforms and mobile devicescontent tailormade for Facebook, Instagram, Pinterest, Twitter, and Tumblr.