KARRAM KURRAM
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Description
A story of seven ordinary women who had no background in business, no significant educational qualification, and with just $2 in capital, could build a business empire worth $213 million spread across 69 branches and employing more than 42,000 people.This is the story of womens struggle that saw the light of the day. This amazing story is about one of the most incredible Indian businesses of all time. There cannot be a better example of womens self-empowerment in brand history.From the Lijjats story its a great learning for todays entrepreneurs, who, despite being at the pinnacle of the technological revolution, often keep doubting our capabilities and complaining about constraints.And, Lijjat is a standing example of seven incredible women who had no education qualification, no background in business, and no fancy investors. Yet, they were able to build a business empire that empowers generations of women all across the country, making a positive difference in their life.
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