Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
$30.29
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$30.29
Regular price
$33.32
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
$30.29
Sale price
$30.29
Regular price
$33.32
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Description
A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with beforeandafter results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Googles Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a stepbystep implementation plan and advice on getting support and resourcesLanding Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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