Lets Talk Advertising: A Primer for Academics, Students and Professionals
$8.81
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$8.81
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$8.81
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Lets Talk Advertising: A Primer for Academics, Students and Professionals
$8.81
Sale price
$8.81
Regular price
$8.81
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Description
I dont believe this book is the last word on advertising; I dont consider this book will be hailed as the messiah for students studying the art of communications. What I do believe is that this book is a simple and easy to understand the how-why-when of advertising. Many books claim to do so but, evidently, few deliver. Certainly, there are books on aspects of advertising & communications, books that parse the subject and then elaborate. Mastering the basics takes a whilelSmarth BaliGlobal Communications SpecialistLong overdue, the book bridges the chasm between Advertising and practical insights into Consumer Behaviour, OTT Platforms, and Digital Apps in the 21st century; I commend Prabuddh for this very distinguished work for the industry and the university on one hand and the professional and layman alike.Professor (Dr) Anoop SwarupMSc, MS, MBA, PhD, PSC, FZSI, FAB, FWBI, FRSAFounder Chair, Global Knowledge Alliance
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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