LOIS Logos: How to Brand with Big Idea Logos
$47.15
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$47.15
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$47.15
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LOIS Logos: How to Brand with Big Idea Logos
$47.15
Sale price
$47.15
Regular price
$47.15
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Description
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Loiss comments on why they are so good.George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. His Big Idea branding and logo design, developed with a built-in, conceptual, catchy brand name, can visually impart information in a nanosecond, delivering a specific ethos with a penetrating promise of power that immediately sears a products virtues into a viewers brainand has the potential of bringing instantaneous success.Lois boldly states, My goal, with the vast majority of the brands I have named and logos I have designed, is to create humanistic symbols, driven by a pregnant idea, visualizing some recognizable aspect of the human experience, and magically relating it to a unique selling proposition that empowers great advertising and promotion. If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of the work of George Lois is the ultimate form of clear, precise, eye-popping communication.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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