Making Dough: The 12 Secret Ingredients of Krispy Kremes Sweet Success

Praise for Making DoughI was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, its great reading with sprinkles on it. What a yummy book!Jay Conrad LevinsonBestselling Author, Guerrilla Marketing series of booksKrispy Kremes success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counterculture and turn it into an addictive brand.Phil LempertAuthor, Being the Shopper and Today show food trends editorWords cant do justice to Krispy Kreme doughnutsjust eat one! But as a fan of the product, its interesting to read this business success story.Vince GillSinger/SongwriterYou know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their onceinalifetime success are useful, practical, and powerful tactics that any business can benefit from.Seth GodinAuthor, Purple CowTake heart. You dont need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring.Al RiesCoauthor, The Fall of Advertising and the Rise of PRI think its safe to say that just about every company would love to know the secret ingredients of Krispy Kremes sweet success. After all, it doesnt advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in todays competitive world.From the Foreword by Dick ClarkProducer, Entertainer, and Krispy Kreme Franchisee