Managing Intellectual Property: The Strategic Imperative

the book, now in its fifth edition, offers a comprehensive treatment of intellectual property concepts and their applications in Indian industry. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, The book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising Chapter-wise power point presentations (pets) and multiple choice questions is available at www.Phindia.Com/sople.This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing Certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text valuable.NEW to the fifth edition a new br>Chapter has been introduced on filing patent applications.numerous sections such as clinical research regulations, planned purification, combination therapy, alternate delivery, trade dress trademark protection, trademark caution notice, comparative advertising and trademark violation, contributory and vicarious infringement, two statutes for farmers rights, incremental innovation, piracy in fashion design, patentable or not patentable biotech inventions have now been incorporated in the respective chapters.More cases/caselets have been introduced in the present edition.practices issues of IPRs in Cyber space, fashion design, Biotechnology and pharmaceutical industry.classifies systems in practice for various IPS.Provides IPRs legal provision in Indian context.Includes a comprehensive glossary of important terms.encloses CD-ROM containing intellectual property rights laws in India as per the latest amendments..