Market Assessment with OR Applications (Mathematical Engineering, Manufacturing, and Management Sciences)
$212.51
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$212.51
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$212.51
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Market Assessment with OR Applications (Mathematical Engineering, Manufacturing, and Management Sciences)
$212.51
Sale price
$212.51
Regular price
$212.51
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Description
This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis.It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book also provides a platform to academicians, practitioners, and researchers to gain understanding of marketing management concepts from an OR perspective.This book offers relevant, international perspectives on techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an OR analyst point of view and is a collaboration that contains plenty of related and valuable techniques used in reallife problems faced by industries.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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