Marketing Automation : Unleashing ROI

Marketing automation is one of the technologies growing at the fastest rate, according to Forresters Marketing Automation Technology Forecast, 2017 to 2023. The once-exclusive domain of large enterprises, marketing automation tools are becoming more widely used and scalable for small and mid-sized businesses. It makes sense that marketing automation is now more of a requirement than a luxury.A 2018 Epsilon Research survey found that 80% of consumers are more likely to purchase products from companies who provide personalised and pertinent experiences. Brands may deliver these tailored experiences with the use of marketing automation. Smaller companies can provide a personal touch in their customer service while larger companies find it difficult to provide that experience. Automation tools and CRM platforms can be helpful in this situation.This book offers a clear introduction to the tools and technologies, assisting you in assessing your present procedures, selecting the right tools, and adhering to best practises to get the most out of them. In order to increase your competitiveness, this book discusses integrating marketing automation with CRM and other processes, nurturing leads, and using marketing automation to reach buyers via email, social media, and more.