Marketing Essentials Integrating Traditional Business Strategies with Digital Marketing

COMBO includes the following THREE books:BOOK 1: Digital Marketing Essentials You Always Wanted to Know (ISBN-13: 978-1949395747)This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.After reading this book, you will be able to understand:What is digital marketing? Create a content marketing framework Critical components of social media marketing Key metrics for digital marketing successBOOK 2: Marketing Management Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395792)This gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:Define marketing management in an organization, understand its functions and elements Know the business responsibilities of a marketing manager and marketing department Describe tools that can help you navigate your role as a marketing manager Understand the relationship between strategy and marketing Know how to use marketing to manage customer relationshipsBOOK 3: Business Strategy Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395778)This book gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book you should be able to:Define strategic statements in an organization, understand its functions and elements Understand industry life cycles and industry structures Understand Porters Five Forces and its effect on strategic analysis and development Understand strategy formulation and strategy levels Understand strategy execution dos and donts