Marketing in the Digital Age
$8.78
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$8.78
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$8.78
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Marketing in the Digital Age
$8.78
Sale price
$8.78
Regular price
$8.78
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
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Description
Marketing In The Digital Age Takes The View That The Path To The Future Must Integrate Marketing And Digital KnowHow, And Exemplifies How Digital Marketing Is More Than Just Spreading The Message Using Digital Tools. This PathBreaking Textbook Is For Students Who Wish To Understand Marketing In A Rapidly Changing Environment. It Offers A Fresh Approach Towards All The Core Areas Of Marketing, Including Segmentation, Product Development, Promotion, Pricing, Going To The Market And RelationshipBuilding.Key Features Offers Conceptual Clarity And Refreshing Treatment Of Digital Tools In Marketing Encourages The Readers To Adopt A Critical Approach To Standard Aspects Of Marketing And Traditional Notions Of The Use Of The Digital Tools In Businesses Includes Chapters That Come With A Plethora Of Exhibits And Case Studies From India And Abroad Contains Rich Pedagogical Features To Aid TeachingLearning In The Classroom Learning Objectives, ChapterEnd Summary, Key Terms, Concept Review And Critical Thinking Questions, Ideas For Projects And Group Assignments, And Much More
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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