Marketing in the Groundswell
$20.62
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$20.62
Regular price
$22.68
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Marketing in the Groundswell
$20.62
Sale price
$20.62
Regular price
$22.68
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
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Description
Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies. So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading wordofmouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they workno matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your companys advantage.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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