MARKETING STRATEGY A DECISION FOCUSED APPROACH 8ED (IE) (PB 2014) (Asia Higher Education Business & Economics Marketing)
$54.15
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$54.15
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$59.57
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MARKETING STRATEGY A DECISION FOCUSED APPROACH 8ED (IE) (PB 2014) (Asia Higher Education Business & Economics Marketing)
$54.15
Sale price
$54.15
Regular price
$59.57
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Description
Marketing Strategy, 8E Is A Focused, Succinct Text Which Can Be Used On Its Own Or Packaged With A Case Book. It Covers The Concepts And Theories Of Creating And Implementing A Marketing Strategy And Offers A Focus On The Strategic Planning Process And MarketingS Cross/InterFunctional Relationships. This Text Distinguishes Itself From Competitors By Maintaining A Strong Approach To Strategic Decision Making. The Eighth Edition Helps Students Integrate What They Have Learned About Analytical Tools And The 4PS Of Marketing Within A Broader Framework Of Competitive Strategy. Four Key And Relevant Trends That Are Sweeping The World Of Marketing Theory And Practice Are Integrated Throughout This New Edition.
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This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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