Marketing using AI in Digital Space
$7.37
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$7.37
Regular price
$7.37
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Marketing using AI in Digital Space
$7.37
Sale price
$7.37
Regular price
$7.37
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
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Description
The functioning of marketing communication channels has seen a sea change due to the advent of AI. This change has been primarily perplexing for marketing and sales professional as many fail to grasp the difference between AI, ML and Deep Learning.This book has been written for professionals and aspiring executives in the field of marketing and sales. However, it is equally interesting for professionals of other domains also. For example, in the case DaVita, a kidney care company which faced the challenge of hiring the right medical practitioners in an intensive competitive labour markets and tighter budgets. While social media is typically the domain of marketing, and recruitment usually belongs to HR. DaVitas teams collaborated and were successful in driving 42% more job applications.The book aims to provide a glimpse of AI in marketing by showcasing brands across the globe, who have put generative AI to work.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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