Media Ka Loktantra

Theres no doubt now that Indias popular media, especially TV, isnt doing what we expect of it as a democratic nation. Its doing something else, and doing it so clearly that its easily visible! But not every viewer in the country sees this; a large segment of our population, which, despite being literate, cant be considered educated, and which needs more time to refine its understanding, has fallen prey to the racket perpetrated by electronic media, aided by advertising and PR agencies, language-magic ad writers, fake news factories, both true and false news organizations, and social media. This vast segment of the audience still considers printed and broadcast images and words to be almost divine, making them easy prey to media propaganda, a narrative that neither belongs to them nor serves their interests, whose purpose is to reduce the citizen to mere objects. This long-awaited book by Vineet Kumar, a sharp media analyst and a man deeply concerned about the democratic nature of the media, unravels the current media network with the requisite facts, figures, context, details, and analysis. This book is essential reading for anyone truly concerned about the country, its people, and democracy.