My Journey Through Lala Land : From Salesman To Ceo

If You Were To Imagine A Lala, Would You See An Unruly Looking Man Looking Over His Accounts Or A Well-Groomed Man In A Three-Piece Suit? If You Saw The Former, It Is Likely Because In A Country Where The Majority Of Small And Medium Businesses Are Family-Owned, Lala Is Seen As A Derogatory Term For An Unprofessional Leader Or Owner Of A Business. In My Journey Through Lala Land, A Memoir Of A Humble Salesman And A Marketing Genius, Bd Nathani Dispels The Myths Associated With Traditional Family-Owned Businesses. Whether He Worked For A Gujju Lala Or A Baniya Lala, The Author Describes How Most Traditional Family Business Owners He Worked With Built Successful Businesses Strategically. Besides, They Also Enabled Him To Launch One Of The Most Well-Known International Footwear And Lifestyle Brands In India, Including Lotto, New Balance And Hi-Tec. The Book Also Tells The True Tale Of How The Author Built And Grew Woodland From A Small Footwear Company Based In Karol Bagh To An International Brand With The Help Of A Visionary Family Business Owner. However, In The Beginning, The Going Was Not Hunky-Dory. The Author Who Always Dreamt Of Travelling The World Began By Selling A Cough Syrup. The Book, Thus, Is An Excellent Read For Not Only Middle Rung Managers But Also Management Students Who Wish To Know What Makes A Brand Successful.