Neuromarketing for Dummies

Neuromarketing Is An Up And Coming Field Where Researchers Study Consumers Cognitive Responses To Advertising And Media. Through This Study Researchers Are Able To Learn The Answer To The Age Old Question, What Makes Consumers Buy? However, Not Every Business Has The Resources Or Time To Undertake This Crucial Research Into The Buying Ideology Of Their Consumers. Neuromarketing For Dummies Covers The Latest Insights Into This Fascinating And Budding Field And Will Show Business Owners And Marketers How They Can Use Neuromarketing Research To Their Advantage.Table Of Contents:Part I: The Brave New World Of Neuromarketingwhat Neuromarketing Is And IsnTwhat We Know Now That We DidnT Know Thenputting Neuromarketing To Work Why Neuromarketing Matterspart Ii: The Essence Of Neuromarketing: The Nonconscious Mind Of The Consumerthe Intuitive Consumer: NonConscious Processes Underlying Consumer Behaviorthe Central Role Of Emotions In Consumer Responsesnew Understandings Of Consumer Goals And Motivationwhy We Buy The Things We Buypart Iii: Neuromarketing In Actionbrands On The Braincreating Products And Packages That Please Consumers Brainsadvertising Effectiveness The Shopping Brain And InStore Marketingwhen Consumers Brains Go Online Entertainment Effectivenesspart Iv: Measuring Consumer Response With Neuromarketingtraditional Approaches: Why Not Just Ask People?Neuromarketing Measures: Listening To Signals From The Body And The Brainneuromarketing On A Budget: Inexpensive Ways To Learn From Your Customerspicking The Right Approach For Your Research Needspart V: Living With Neuromarketing: Practical And Ethical Considerationsfive Things You Need To Know About Neuromarketing Studies And Measuresa PreFlight Checklist For Successful Neuromarketing Studiespicking The Right Neuromarketing Partnerneuromarketing Ethics, Standards And Public Policy Implicationspart Vi: The Part Of Tensten Mistaken Beliefs About Neuromarketingten Scientific Pillars Underlying Neuromarketing