Next Generation Retail: How To Use New Technology To Innovate For The Future
$59.41
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$59.41
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$59.41
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Next Generation Retail: How To Use New Technology To Innovate For The Future
$59.41
Sale price
$59.41
Regular price
$59.41
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
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Description
Forge Deeper And More Meaningful Connections With Consumers And Embrace The Latest Opportunities Occurring Across The Physical And Digital Retail Landscape To Become More Adaptable, Resilient And Successful.While Change Is A Constant In Retail, Flux Has Accelerated In Innovation, Digital Disruption And Changing Consumer Demands And Expectations. Written For Both Digital-First And Physical Retailers, Next Generation Retail Describes How To Respond To The Needs And Expectations Of TodayS Consumers And Connect With Generations Z And Alpha In An Authentic And Relevant Way. Highly Practical In Approach, It Explores The Latest Opportunities And Pitfalls To Avoid For Developments Including The Metaverse, Livestream Shopping, Instant Commerce, Blockchain And Non-Fungible Tokens (Nfts).Next Generation Retail Also Describes How To Create Compelling Content And Retail Media To Drive Commerce And Monetize Data While Maintaining Customer Trust. Featuring Original Research And Interviews With Top Industry Experts, It Contains Examples And Case Studies From A Range Of Brands And Organizations Including Lancme, Burberry, And Walmart. This Is An Essential Resource For Retailers Of All Sizes To Adapt To And Thrive In TodayS Environment Of Breakneck Change And Innovation.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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