NO BS MARKETING TO THE AFFLUENT

Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middleclass consumer populationand their buying poweris rapidly diminishing, leading to reduced spending.However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing MassAffluent, Affluent, and UltraAffluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedys MillionDollar Marketing System. A stepbystep blueprint comparable to those developed for sixfigure clients, ready for doityourself use Apply the magic language of membership to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotelsDrawing on practical strategies used by industry giants such as The RitzCarlton, Disney, Harrahs Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.