(Old Edition) New Products Management, 11e
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$5.24
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(Old Edition) New Products Management, 11e
$5.24
Sale price
$5.24
Regular price
$5.24
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Description
New Products Management, Now In Its Eleventh Edition, Is A Comprehensive Textbook On New Product Development And Management. The Book Takes The Management Approach With The Perspective Of Marketing. The Text Is Interspersed With RealLife Examples And TakeAways For Practicing Managers Apart From Providing A Great Many Best Practices Of Various Industries. Also, The Various Stages Of The New Products Process Have Been Discussed In Detail.Analytical Models: Uses Various Analytical Models Such As Perceptual Mapping, Conjoint Analysis Etc. To Integrate The Stages Of The New Products Processmanagerial Approach: Integrates The Various Approaches To New Products Development Strategic, Organizational, Concept Generation, Technical Development Etc. To Enable Learners To Lead A MultiFunctional Teamnew Cases: 10 New Cases In This Edition Including Corporate Strategy At Lego, Open Innovation At Pillsbury, Positioning And Competition In The Smart Phone Industry Etc.Updated Cases: Six Substantially Updated Cases Including Rubbermaid, Wilife, Gillette Etc.Latest Research: Latest Research In The Area Of New Products Management On Topics Such As Cpas, Open Innovation, DesignDriven Innovation, Crowdsourcing Etc. Have Been Added.
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This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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