Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances (The Prof

Hone Agile Product Owner Behaviors That Lead To Marketplace Winnersorganizations Pour Vast Resources Into Building New Products And Services. Yet Too Many Are Poorly Conceived, DonT Delight (Or Even Satisfy) Customers, And Fail In The Marketplace. The Solution Is More Effective Agile Product Ownership And Product Management. This Book Is An Expert Guide To The Behaviors, Stances, And Practices Of WorldClass Agile Product Development, Reflecting Deep InTheTrenches Experience From WorldRenowned Experts.Chris Lukassen And Robbin Schuurman Introduce Powerful Tools, Ideas, And Skills For Delivering Superior Products And Services, And For Avoiding Pitfalls That Keep You From Seeing What Customers Really Need And Want. Learn Through A StartToFinish, ScrumBased Case Study, Drawing On Concepts The Authors Created For Their Breakthrough Scrum.Org Professional Scrum Product OwnerAdvanced (PspoA) Training Course. This Innovative Approach Has Already Helped Thousands Of Product Owners ExcelAnd It Can Transform The Way You Create Products. Replace Negative Product Owner Behaviors With Approaches That Lead To Excellence Represent Customers More Empathetically And Effectively Connect Customers, Values, And Features More Coherently Tell Better Stories, Set Clearer Goals, And Create More Valuable Roadmaps Innovate Business Models, Run Better Experiments, And Scale Products More Successfully Make More Successful Decisions, Involve The Right People, And Rely On Better Data Become A Great Agile Collaborator, Across Governance, Budgeting, Contracting, And Beyond Influence Customers, Users, Stakeholders, And Teams To Improve Your Overall Effectiveness Optimize Every Organizational Role Related To Product Ownershipproduct Owners, Managers, And Team Leads Will Find This Guide Indispensable Along With Agile/Scrum Coaches, Consultants, And Executives Wanting To Generate More Value From Product Management Across The Organization.