Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The IrrationalA marvelous book? thought provoking and highly entertaining.Jerome Groopman, New York Times bestselling author of How Doctors ThinkAriely not only gives us a great read; he also makes us much wiser.George Akerlof, 2001 Nobel Laureate in EconomicsRevolutionary.New York Times Book ReviewWhy do our headaches persist after we take a onecent aspirin but disappear when we take a fiftycent aspirin? Why do we splurge on a lavish meal but cut coupons to save twentyfive cents on a can of soup?When it comes to making decisions in our lives, we think were making smart, rational choices. But are we?In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. Theyre systematic and predictablemaking us predictably irrational.