Priceless: The Hidden Psychology of Value
$34.56
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$34.56
Regular price
$34.56
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Priceless: The Hidden Psychology of Value
$34.56
Sale price
$34.56
Regular price
$34.56
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
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Description
Your savvy, witty guide to saving the pound in your purse.-The Times -The first expose of the multimillion dollar industry of price consultants (used by Microsoft, Coca-Cola, Nestle, Nokia and Mercedes and more)- Packed with fascinating psychological studies about our irrationality when it comes to interpreting price -Explains the secrets behing the pricing of supermarket loyalty cards, mobile phone plans, menus, sales, wages, gig tickets, and more Fun to read and yet well-researched and substantive. Recommended for anyone who has to make decisions. Richard H. Thaler - Author of Nudge: Improving Decisions on Health, Wealth and Happiness Why do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do so many prices end in 9? In Priceless, bestselling author William Poundstone reveals how we perceive value and how businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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