Purple Cow, New Edition: Transform Your Business by Being Remarkable
$18.72
Sale price
$18.72
Regular price
$20.59
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Purple Cow, New Edition: Transform Your Business by Being Remarkable
$18.72
Sale price
$18.72
Regular price
$20.59
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
30-day returns by mail · Refunded to original payment method | support@ergodemedia.com
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Description
The cult classic that revolutionized marketing by teaching businesses that youre either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of nowclassic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godins challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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