Silver Lining: Your Guide to Innovating in a Downturn

Experts Agree: The Turbulence Triggered By The Economic Shock Of 2008 Constitutes The New Normal. Unfortunately, Too Many Managers Have Become Paralyzed By It, Capable Only Of Slashing Costs Indiscriminately.Though Examining Spending During Recessions Makes Sense, The Smartest Executives Do Much More. As Scott Anthony Reveals In The Silver Lining, These Leaders Continue InnovatingBy Stopping Ineffective Initiatives, Changing Key Business Processes, And Starting More Productive Behaviors. Result? Their Companies Emerge From Downturns Stronger Than Ever.Providing A Wealth Of Ideas, Tools, And Examples From Diverse Industries, Anthony Explains How To Safeguard Your CompanyS Profitability During Even The Toughest Recessions. YouLl Discover How To:Prune Your Innovation And Business Portfolio To Liberate Resources For More Promising Initiatives Adopt A Radical New MarketSegmentation Scheme That Helps You ReFeature Your Offerings To Reduce Costs While Delivering New Value To Customers Reinvent Your Innovation Process To Drive Fresh Growth Mitigate Innovation Risks By Conducting Strategic Experiments And Forging Alliances With Customers And Other External Entities Appeal To Increasingly ValueConscious Customers To Fend Off LowCost Attackersin TodayS Brutal Economic Climate, Executives Must Pare Costs To The Bone While Planting And Nurturing Seeds For TomorrowS Growth. The Silver Lining Explains How To Master This Seemingly Impossible Challenge.