Sky High : The IndiGo Story

In 2006, IndiGo was one of the late entrants into the lowcost airline business in India. The market already had many strong players by thenseveral of them newincluding Captain Gopinaths Air Deccan, Ajay Singhs SpiceJet, Vijay Mallyas Kingfisher Airlines and Wadia Groups GoAir. In the next seventeen years, while some struggled and others were grounded, IndiGo became not only the largest airline in the country, but also the most valuable in the history of Indian aviation. No other Indian airline has come close to matching these numbers since Indian aviation took off in 1932 with J.R.D. Tatas Air India.What does IndiGo do differentlyand right? What makes it prosper in a troubled and often lossriddled industry? Why has IndiGo continued to grow despite the rift in the nearly twenty fiveyearlong friendship of its promoters Rahul Bhatia and Rakesh Gangwal? What is the road ahead for IndiGo as it defends its supremacy in Indian aviation from Tata and Singapore Airlinesbacked Air India?In Sky High, awardwinning journalist Tarun Shukla presents a detailed account of how one dream, two mediashy friends and some great execution created an aviation behemoth. Based on years of research, extensive interviews and authoritative data, this is a fascinating story of patience, planning and persistence.